Rancangan Model Bisnis Produk Berbahan Dasar Bioplastik Menggunakan Business Model Canvas dan Peta Empati

Plastic waste management is a problem because plastic material that cannot be decomposed naturally (non-biodegradable). Bioplastics are used as substitute for conventional plastics they degrade quickly and environmentally friendly. One way to overcome environmental problems regarding necessary make changes the raw materials of plastic. This study aims analyze consumer wants needs bioplastic products develop business model design made from bioplastics. research method uses thinking with stages analyzing empathy map canvas (BMC). The results showed market segmentation was dominated by people aged 18-25 years. In addition, respondents want type product bioplastics produced food or beverage container good quality durability an attractive design. marketing strategy can done sell online promote at significant events such expos bazaars.